AWS vs Local Cloud Providers: Who's Best for Your Business

It has been said that we live in an era of infinite choice. From the foods you eat, the shows you watch, to  the goods you purchase, the possibilities are endless, and at times so is the confusion. Oftentimes our choice comes down to who is providing the service and where we are getting it from. Do we pick giant platforms backed up by industry titans like Hulu, Spotify and Whole Foods? Is supporting small businesses, such as buying from Etsy stores, watching independent films, and shopping at farmers markets, important to your decision making? It can be a lot to process, at times to the point of anxiety and frustration.

The cloud has gone from a novel idea to upload your personal photos to, to a must have when it comes to backing up your business data. It has been said that over 6 million hard drives crash each year, so not having a cloud backup is basically no longer an option. Choosing a cloud service provider for your business is no different than any of these choices. Do you go with the multi-billion dollar corporations such as Amazon, Microsoft and Google? Do you choose the personalized and localized approach of a company such as Delval

Technology Solutions? Well, it depends on you and what you are looking for. Today we are going to focus on the head to head between your local service provider, and the monolith of business and consumerism that is Amazon.

WHAT IS AWS

AWS stands for Amazon Web Services. Like everything that Amazon does, when they start to see they are spending to much money on an outside service, they move it in house, and then lease it out to others. After encountering problems with the United States Postal Service, they created their own shipping fleets. After realizing they were spending huge sums of money on server fees, Amazon sprung into action and purchased server farms around the globe. From there, to expand on their revenue base, they launched the subsidiary known

as AWS. Using these massive server farms they acquired, Amazon began offering cloud services for businesses of all size across the globe.

WHAT DOES AWS OFFER

AWS is known for it’s ease of use. Similar to Amazon’s other services, they pride themselves on not being to tech heavy and their ability to be understood by businesses ranging from tech novices to experts. Following the playbook utilized by their parent company, AWS strives to be a one stop shop for companies, offering a variety of software, network and analytic tools, and other products to bolster their cloud services. They also offer unlimited bandwidth, which makes scalability much easier, and security services to ensure that

working with them, your data is protected.

WHAT ARE THE ISSUES?

However, Amazon Web Services also has it’s drawbacks. One of the biggest, is their billing system. As a business owner, when you get an invoice, you want to know what you are paying for in an easily digestible manner. It can be frustrating to open up your invoice and see things that you weren’t using being charged to you, obtuse explanation of charges, or being charged for things that you didn’t know were add-ons. These are all complaints that AWS customers have made in regard to their bills.

In the past few years, data mining has gone from a relatively unknown industry term to a part of the cultural lexicon in regards to tech. Privacy concerns of the average citizen when it comes to big tech are mostly, in fact, based on the practice of data mining. As you know, your data is the lifeblood of your business, and is something that you must protect at all costs for the sake of your company and your customers. Unfortunately, one thing AWS doesn’t protect you against is data mining. In fact, they are usually the ones mining your data! Amazon is set up to mine customer data to gauge usage, buying and reviewing habits, geography and income. AWS mines your data in the same way, using their own analytics tools that they are reselling to you. Also, Amazon and AWS have found loopholes that allow them to sell your data to foreign corporations and governments, the same way that personal

consumer data is shown.

Another important thing to remember when it comes to AWS is the scope of the company. AWS has millions of subscribers around the globe. While this can be a good thing on certain issues, it also means that the chances of dealing with someone who knows you, your business, and where your data actually is are slim to none.

WHAT CAN A LOCAL CLOUD PROVIDER DO FOR YOU?

Think of your local cloud provider, such as Delval Technology Solutions, as your favorite family-owned store. While they may not have the same stock of a Wal-Mart or Amazon, they provide other things that these giant conglomerates can’t.  Your favorite deli remembers that you want hot peppers, but you hate pickles. The local hardware store owner helped you

handcraft your new deck. Your favorite bartender, well you don’t even have to order, your drink is waiting for you as soon as you make eye contact. A local MSP is no different than any of these local businesses. When you build a relationship with them, they get to know you and you get to know them, personally. More importantly, they get to know your

business. You aren’t just a code on screen being forwarded to some far away call center. You can walk into their office, shake their hand, and speak with them about tech issues that are important to your business. When it comes to advising you on your next steps, your local MSP is doing so with intricate knowledge of your business and your needs, something you can’t get from a giant company.

A company like AWS has server farms all over the globe. While this has it’s benefits in terms of operational scope it has it’s drawbacks as well. One of which is for bringing new clients to the cloud. It can take a new customer more time and headaches to migrate to a gigantic cloud than to a localized cloud. It’s also an issue of comfort. After all, this is your

network, the lifeblood of your business. Not knowing where it’s located can be a cause of anxiety for many. However with a local MSP such as Delval Technology Solutions, knowing where your data is stored and who is watching it is a transparent issue.

Chances are, you aren’t a technological expert. You are however an expert in your field, trusted by your client to handle their needs be it legal, financial or otherwise. It’s fair to say that you want your cloud service provider to be an expert as well. While a company such as AWS may have thousands of employees, they do not have thousands of experts. This can pose an issue while looking for solutions to complex problems regarding your network. A local cloud provider is different. They are experts at their systems, and due

to having a hands on approach, are teeming with solutions to any issue you may face, many times before you even have them.

Finally, and to many most importantly, is cost. Your local cloud service provider understands your budget and works to keep you inside of it while providing you the most “bang for your buck”. They can make sure you are only being charged for what you need, not things you may possibly need in the future.

When it comes to a cloud provider, there are many factors to take into account. What matters to you and your business can be many things. For some it's cost, for others it's comfort. Do your research, weigh the pro's and cons. This will help your business live a long life and not die "death by infinite choice."


Threats To Look Out For in 2021

2020 and the Covid pandemic not only changed the way a lot of companies do business, but it also changed the way hackers attack those businesses. Last year, cyber attacks were up over 200 percent, and this trend shows no signs of letting up. More people are working from home, utilizing mostly unsecure home wifi networks to access their company clouds. While many of these attacks being used by attackers have been used in the past, their methods are getting more sophisticated. What follows are the biggest threats to look out for in 2021. Protect yourself from these with proper software and protocol, and a security minded MSP such as Delval Technology Solutions.

SOCIAL ENGINEERING

Social engineering attacks are those that use your employee’s and even yourself to exploit your network. The most notorious of these is Phishing. Phishing attacks use misleading texts, emails and even phone calls to convince the recipient to execute an action that can range from inputting your email and password into a mirrored site that takes your data, to downloading a file that is full of malware, to even sending money to the culprit. These are done using emails and texts that look like they are for legitimate reasons from legitimate

sources. In 2020, phishing attacks rose by an astounding 600%.

An offshoot of this is called spear phishing, which is a more targeted form appearing to come from trusted sources such as CEO’s and HR departments. Pretexting has also been

on the rise. Pretexting relies on both trust and empathy. These criminals acted as a person known to the victim, maybe their boss calling and saying he is stuck and needs some help in the form of gift cards. While phishing is a more basic form, such as “You have just won a million dollars”, pretexting is more complex, with a believable story and a repour. However, regardless of how they are doing it, a social engineer’s goal is to get into your system, and get valuable resources, such as money or data.

RANSOMWARE

Over the course of 2020 into 2021, ransomware attacks have soared. Many are familiar with the WannaCry attack that nearly shut down the UK’s National Health Services.  Ransomware occurs when hackers access a system and hold data for ransom, locking authorized users out of the system until the ransom is paid. Most recently, the Washington DC

Police Department was hit with a staggering ransomware attack. Over 250 gigabytes of data, including personnel files were held for ransom by a dark web hacking group out of India. While many other attacks have been prevalent, ransomware is perhaps the most concerning. There is no guarantee that if you pay the ransom you will get your data back. This is why proper encryption of your files and proper backup protocols are critical, as to not be left vulnerable and have your system open to attacks.

DDoS

DDoS stands for Distributed Denial of Service. While the acronym may seem a bit confusing, the attacks are straight forward. A DDoS attack sends hundreds of thousands if not millions of requests, emails and data packets aimed to overwhelm a corporate server, in the hopes of shutting down it’s function. These don’t just shut down e-commerce sites or email servers, but they attack your entire network. One of the things they slowdown is referred to as SNMP, or simple network management protocols. These are the protocols

attached to your entire network and can shut users out of your system, and even throw your hardware out of wack. Last year, Amazon Web Services was hit with a massive DDoS attack that caused major headaches, even for a billion-dollar organization with high end security protocols. School districts in Massachusetts and a university in Canada were among those hit last year. However, all three chalked it up to a network failure, only to discover later that it was hackers who took down the network.

FILELESS MALWARE ATTACKS

Traditional malware requires the attacker put implant a code into a system. This doesn’t make it any less dangerous, however it does make it easier to detect. However, we have seen an uptick in a new form of malware that requires no code. It uses operating tools within the network to work against your system and steal your data. The approach is also known as “living off the land”. The social engineering, we spoke about before is a method that is used to get into the system by these malicious actors. Once in the system, the

fileless malware usually is implanted into the registry or memory, making sure it runs every time that the system is opened. There is no file to detect, only self-writing

code that is hidden deep in the memory, stealing whatever the hacker sees fit, tricking your network into working for the criminals, against your business.

These often are used for cryptomining attacks, in which a hacker can transform an entire network into a cryptomining outfit, slowing down the network, jacking up energy bills, and potentially destroying hardware due to system overloads. Last year alone saw a nearly 900% rise in these attacks.

ZERO DAY EXPLOITS

In March, Microsoft announced that the Exchange server system was hit with a massive worldwide Zero Day Exploit. A zero-day exploit is named as such as it occurs immediately when a vulnerability is discovered. Hackers work long and hard to find these weaknesses in major software, and when they do it’s off to the races. These exploits can take months for the attacked developer to realize, in Microsoft’s case it took almost 3 months from the original exploit until it was discovered and patched. Usually, the developer isn’t even

the party that realizes the exploit occurred. For the most part, a security watchdog firm or a hacked end user is the first to realize that the exploit is occurring, and in most cases after the damage is done.

These are just a few of the threats that we will be hearing a lot about in 2021. How they effect you is all about how you handle your security. The best thing you can do, partner with a security minded MSP such as Delval Technology Solutions. This gives you access to a team of experts, world class security technology, and most importantly, someone who has your back. On top of that, regular system maintenance, routine vulnerability checks, and staying up to date on your firewalls and anti-virus software will keep the headaches and the hackers at bay, allowing you the piece of mind to run your business in peace.